Exhibitions are one of the best marketing strategies that can help you spread the word about your brand, products, and services. It can be difficult to have a distinctive exhibition stand design in Cologne that not only makes your company stand out but also makes a strong impression. A visitor typically spends 3-4 seconds at a stand at an exhibition. This gives you seconds to grab their attention, promote your brand, and motivate them to visit your stand. It takes time, money, and resources, not to mention that the day itself can be tiring and exhausting. In this scenario, the exhibition stand design in Cologne plays a crucial role in attracting customers to your brand and standing out from the crowd of exhibitors.
Hire a capable exhibition stand builder in Cologne
Space constraints that come with large numbers of displays can limit your visual impact and prevent you from being noticed. With various ideas for exhibition stand design in Cologne, it is imperative to create a distinctive and eye-catching design that conveys your brand message. Therefore, it is crucial to have a professional exhibition stand builder in Cologne as they can offer an exhibition stand that has a ‘wow’ effect so that it is instantly recognizable and makes a strong impression.
Even after the show is done right, the listing can be very productive and profitable, many exhibition stand contractors in Cologne like us offer after-show services.
Importance of having an attractive exhibition stand design in Cologne with an exhibition stand design company in Cologne
First impressions matter, especially when it comes to driving traffic at exhibitions. Once your key message is deciphered by potential customers, they are more likely to buy what you offer. These are the elements that make a great exhibition stand design in Cologne. The most important decision will be the choice of exhibition stand design in Cologne. Your business may offer a great product or service, but if you have little or no visual appeal, potential customers may turn away from you and toward your competition.
Factors to focus on for the best exhibition stand design in Cologne
There is pressure that each element of the exhibition stand design in Cologne must stand out and make a strong impression on potential customers. With so many major companies selling at the same venue, you must make every effort to be the star of the exhibit. Here are some tips for exhibition stand design in Cologne to help you get maximum exposure at the exhibitions:
Exhibit space
The floor space can limit the length and width of the exhibition layout, but only minimally. Ultimately, your budget and exhibition goal will determine the size of your stand. Stand spaces can limit the length and width of the exhibition project, but only minimally. Ultimately, your budget and exhibition goal will determine the size of your stand. First, you need to ask yourself why you need some floor and wall space for your presentation. The most common areas where exhibitors need specific explanations on how to set up a stand are meeting rooms, warehouses, lounge areas, product shelves, and reception desks.
Try to take up less space in a single product presentation. Reserving stand space a year in advance or shortly after the end of your current show can work wonders as you have multiple options and can reserve stand space at a lower price.
Set goals
Before you approach your exhibition booth builder in Cologne and start with exhibition stand design in Cologne, it’s important to define your exhibition goals and reasons such as revenue generation, product launches, brand awareness, market research, networking, etc. Different purposes require different display designs to achieve a more effective stand. If you have an exhibition stand design in Cologne that looks great, but if it doesn’t communicate the capabilities of your product or service, your company’s image, and values, you’re wasting your time and money.
Graphic
Ensure that your exhibition stands contractors in Cologne create smart graphics for stand display. Colorful, large-format graphics are also acceptable to convey your company’s character or message. Additionally, the graphics must be of high resolution.
Start early
An early start means contacting the exhibition stand design company in Cologne as soon as you reserve your stand space. why? Since this is the starting point for exhibition stand design in Cologne, the stand can be opened from one side up to four directions, and the configuration determines the layout of the stand. If you get the chance, it’s worth sitting down and asking yourself what your biggest goals are. Is it increasing brand awareness? Or improving the presentation of your product? Or getting as many people to the stand as possible? Drive your exhibition stand design in Cologne depending on what is more important to you.
Certain tricks can be used to fulfill certain desires, so this should be communicated before the design begins. One tip for exhibition stand design in Cologne is to start early. It also allows you to focus on your design. If you give up too late, you may not have enough time to fully implement the design you want, and you may have to downgrade to something simpler and faster. The more complex the exhibition stand design in Cologne, the longer it takes to develop and build. As a rule of thumb, you should contact your exhibition booth builder in Cologne at least 3-4 months before your exhibition. If you’re looking for something specific, such as a specific material, finish, or complex component, it may take longer.
Have a tall exhibition stand
Many exhibition stands have maximum headroom, but some large venues have very high floor-to-ceiling heights. It’s worth checking if there is a maximum standing height. Otherwise, the ceiling is the limit. Incorporate tall signs, hanging stanchions, or rotating sign towers to maximize visibility grab visitors’ attention, and guide them to your stand from the moment they enter your show.
Theme
To give your exhibition a memorable exhibition stand design in Cologne, you need a themed stand that indirectly encourages people to visit your stand. Ask your exhibition stand contractors in Cologne to add props or games and quizzes to keep people engaged. Once they’ve lured them to your stand, you can start introducing them to your products and services.
Location
The location is the most important factor when setting up an exhibition stand. This also determines the entry and exit point for your POS banner and exhibition stand design in Cologne. You can find out when you receive a detailed hall plan from the exhibition organizers. You can also discuss it with your exhibition stand design company in Cologne.
Lighting
Light plays an important role in changing the look of an exhibition stand. This allows attendees to clearly understand your brand message. It also illuminates the side walls, back walls, and shadowed areas of the stand. It also helps in improving mood.
Invest in a raised floor
In general, there are two main types of flooring to choose from: either carpet, which is laid directly onto the concrete floor of your venue, or high-quality raised flooring, which gives the entire stand a much more professional and luxurious look, with the added benefit of being able to move around to hide all cables under the floor. The raised floor is normally available in white with an aluminum ramp on the sides to avoid trip hazards. Other colors are available but may cost more. Asked your exhibition booth builder in Cologne for a raised floor, it can attract more valuable guests because it will be clearer that you take the show seriously and are not just interested in getting something done quickly and cheaply. It subtly conveys the impression that your business is here to stay.
Focus on your target audience
Now that you know what you want to achieve, the next logical step is to define your target audience. Consider the type of people who will be visiting the exhibition and exhibition stand design in Cologne according to their needs and desires. Personality mapping is a great way to find out who your target audience is. When you know who your ideal customer is, you can make better decisions about exhibition stand design in Cologne, right down to the right colors, to ensure you’re attracting the right leads.
Do not overdo the text
Less is often more, and when it comes to communication at an exhibition stand, this is the case. Avoid long sentences when simple words convey the same message because nobody will stop to read a long text. Use a tagline on your signs that people will remember after the event, rather than lists of product information that few people pay attention to. Use clear, large fonts that can be seen from a distance. Place the text on the top half of the display stand so that the text is not obscured by people in the viewing area.
Interactive technology
Integrating interactive technology is an innovative and exciting way to unleash your creativity. There are several exhibition stand contractors in Cologne that can help you showcase your portfolio while engaging your audience by setting up interactive displays in your stand.
Composition
Composition is the correct and beautiful arrangement of objects. Do not overstuff items and make sure there is enough space between items. Consider good visibility and generous accessibility for participants. Also consider the use of each counter, showcase, and shelf.
- Would it be better to have a seat near the entrance? Or would it be better to sit in the back near the open pantry?
- Should I put the prize in front of the reception? Or maybe a small conference room in the back?
- Are you wondering if the object you put is serving its intended purpose? If not, you should consider throwing it away.
Promotional items
When you provide your customers with promotional materials, you are automatically directing them to your product. Such elements are used to exchange contact information. You can provide items such as USB sticks, tote bags, mugs, and pens.
Make your stand interactive
Incorporating interactive activities into your stand is an effective way to grab attention during your exhibition. This makes your exhibition stand design in Cologne more engaging and allows your audience to truly immerse themselves in your brand. Great ways to attract visitors include adding audio and visuals, offering refreshments, uploading live show updates such as online live promotions, using VR headsets, video content, and event technologies such as AR. Engaged visitors are more likely to stay at your stand longer and ask questions, allowing you to engage more deeply with your visitors.
These were the most compelling ideas you could incorporate into your exhibition stand design in Cologne. Considering each of these tips when designing your exhibition stand will put you on the right path to a successful exhibition. People love to interact, and placing such engaging elements in your exhibition stand design in Cologne can help create a memorable branding experience for your potential customers.
About Messe Masters:
We are an exhibition booth builder in Cologne that inspires exhibition stand design in Cologne for your next exhibit. So why not take a moment and get in touch with industry experts? We have it for your exhibition stand design in Cologne as one of the best exhibition stand contractors in Cologne. We are the exhibition stand design company in Cologne that has years of experience. We know what we’re doing!
