The International Tourism Exchange (ITB) Berlin is the world’s largest travel and tourism exhibition held annually. Since 1966, it has been the leading platform for the industry, gathering global exhibitors, visitors, and speakers. The next edition of the exhibition, ITB Berlin 2025, will be held at Messe Masters from March 4-6, 2025.
The exhibition will be held under the motto “The world of travel lives here,” expecting exhibitors and visitors from worldwide. More than half of the exhibitors and participants come from abroad. Albania is the guest country at ITB 2025 Berlin. The exhibition promises to be an exciting event for travel industry professionals. Let’s explore all about the show.
More About ITB Berlin and the ITB Berlin Convention
ITB Berlin and ITB Berlin Convention co-occur at the Berlin Exhibition Centre. The ITB Berlin Convention is the centre for transformative knowledge and professional discussions in the global tourism industry. The motto of the 2025 Congress is “The Power of Transition lives here.”
Under this motto, over 400 international speakers will share their insights in stimulating sessions on key topics such as sustainability and technology. 24,000 visitors attended the ITB Berlin Convention 2024 on 4 stages with a total of 17 theme tracks. ITB Berlin was attended by 100,000 participants and 5,600 exhibitors, representing 19 countries.
Key Segments at ITB Berlin 2025
ITB Berlin maintains a well-organised structure. In addition to the geographical layout based on travel destinations, the halls will also be divided by market segments. Here, you can discover the tourism trends of 2025. The following are the key segments at ITB Berlin 2025:
- Adventure Travel & Responsible Tourism
- Business Travel
- Career Centre
- Culture Tourism
- LGBTQ+ Tourism
- Luxury Travel
- Medical & Health Tourism
- Mice Hub
- Travel Technology
- Youth Travel & Economy Accommodation
Plan Your Visit to ITB Berlin 2025 in Advance
If you are a travel enthusiast, then ITB Berlin 2025 is something you can’t miss. Visit the world’s largest travel trade fair and meet the entire industry under one roof. ITB Berlin Exhibitors 2025 will showcase their latest innovations, allowing you to take a sneak peek into the future of the industry. You can meet CEOs and decision-makers from worldwide, offering several networking opportunities. Above all, you will enhance your knowledge about the industry.
If you are thinking of visiting ITB Berlin in 2025, then you must start planning right away. The tickets for the show are now available online. You can visit the official website to secure your spot and grab an early bird discount. If you will be travelling from abroad, then we recommend you book your hotel in advance to avoid any last-minute hassles.
Here’s Why You Should Exhibit at ITB 2025 Berlin
At ITB Berlin 2025, you will find ideal conditions and services for your success in the travel industry. Exhibiting here will offer you a host of opportunities to connect with your target audience and the entire industry. Let’s look at some reasons to exhibit at ITB Berlin in 2025.
Since ITB Berlin is the world’s leading travel trade show, you can take your travel business to the forefront.
- Strengthen your brand or establish it.
- Expand your network by meeting new prospects and like-minded people.
- Strengthen your relationships with existing customers.
- Close deals directly at the trade fair with a handshake.
- Expand your knowledge and discover the latest trends in the travel industry.
- Meet new companies that will optimise your own business.
- Assess what your competitors are doing.
- Grow your database with valuable leads.
- Be present and speak directly to your target market.
Beat Your Competitors at ITB Berlin 2025 with Messe Masters
At ITB Berlin 2025, brands from worldwide will participate to launch their new products and services. Amidst the crowd, your brand might lose its shine. However, you will stand out with a creatively designed and innovatively built exhibition stand. Messe Masters is a leading exhibition stand builder in Berlin, offering expertise in designing and manufacturing stands. With our years of expertise in the industry, we ensure our clients make a memorable impact at any exhibition.
We are a full-service exhibition stand builder. Our comprehensive suite of services includes 3D designs, graphic designs and printing, fabrication, logistics, installation, dismantling, storage, and furniture rentals. If you want a smooth and hassle-free exhibiting experience at ITB Berlin 2025, then waste no more time and connect with us right away!
