Exhibitions have become the ultimate destinations for product launches, building connections, and closing business deals. Each year, hundreds of exhibitions take place globally, attracting start-ups and established brands. Despite the opportunities an exhibition offers, it is undeniable that they are often competitive. To attract your target audience, innovative products and services won’t suffice. You must be at the right exhibition spot to gather maximum visibility and foot traffic.
But how do you choose the right exhibiting spot at an exhibition centre? Well, this blog will help you find the perfect spot at your next exhibition in Germany or anywhere in the world.
Tips for Choosing the Best Exhibition Location
- Do a traffic flow analysisÂ
A traffic flow analysis is a crucial step before choosing a spot. By understanding the flow of traffic in an exhibition centre, you can choose a spot that experiences maximum traffic. To do this, you can simply ask for historical data from the trade show organisers. If you have visited the show in the past, then you can recall all the spots that got the most visitors. Further, you can use technologies like heat mapping tools to gather information about visitor movements.
- Consider Show Floor Entrance
The entrance of the exhibition hall offers a strategic location to place your booth. Visitors are fresh and energetic when they enter the hall and are more likely to stop by your booth. Being close to the entrance offers a lot of foot traffic, allowing your staff to engage with them. With the right exhibition stand design, banners, and graphics, you can attract visitors and start a conversation.
- Look out for corner spaces and intersections
Corners also make great spaces to install your booth. With two sides open, they offer more visibility and foot traffic. You can work with your exhibition stand contractor to utilise the open layouts of corner stands and incorporate captivating visuals and banners to draw visitors from both sides. Another spot you can consider is busy intersections. Here, you’ll have the opportunity to capture the visitors’ attention from two different aisles.
- Consider spaces near rest areas
Moving further, the next perfect exhibiting space would be close to rest areas. Visitors frequently use rest areas as navigation points, which makes them more likely to engage with nearby booths as they wait in line. When selecting locations for your exhibition stand, consider placing them near food courts, seating areas, or restrooms. However, these places are often congested and noisy, so make your decision accordingly.
- Choose a spot near seminar rooms or workshopsÂ
If you are exhibiting niche products/services, it’s recommended to choose an exhibition space that is near seminar rooms or workshops. Selecting a spot near seminar rooms or workshops increases your chances of exposure and engagement opportunities by leveraging the traffic flow generated by these educational sessions.
- Don’t forget your neighbouring exhibitors
Often a neglected element, your neighbours also matter when you are choosing an exhibition space. By strategically placing your exhibition stand near complementary businesses, you can collaborate and cross-promote each other’s offerings, creating a win-win situation. To find a spot near such businesses, review the list of confirmed exhibitors to identify companies that complement your products or services and target a similar audience. Once you have done this, book a spot close to these complementary businesses during the application process.
- Consider accessibility for specially-abled
Last but not least, it’s important that you check if the exhibition spot you are considering is easily accessible to specially-abled attendees. You can contact the show organisers to check if the exhibition space has accessible entrances, ramps, elevators with wide doors, accessible restrooms, lowered counters, and designated parking for individuals with disabilities.
Choose the Best Spot for Your Next Exhibition With Messe Masters
By considering the above-mentioned factors, you will surely find a suitable exhibition spot. However, you can connect with the experts at Messe Masters to choose the best exhibiting spot. We will not only share our past experiences with you to find the perfect spot, but we will also provide you with an attractive exhibition stand. We are a leading exhibition stand design company in Germany with more than 15 years of experience. Connect with us right away to grab the best spot and exhibition stand!
