Exhibitions have always attracted both companies and customers. While companies see this as an opportunity to present their products and services to large audiences in style, customers love to discover new things that are about to hit the market. This is undoubtedly an excellent business opportunity, but the challenge is such that competition is fierce in almost every industry—a mix of several different units working in unison to create an attractive exhibition stand design in Cologne. When setting up your exhibition stand, it follows similar universal design and layout principles. Familiarize yourself with each visual element in Cologne’s creative exhibition stand design. This way, you can better manage your capital and avoid falling into design tricks that have little impact on the final look. Below are our top exhibition stand design ideas, based on our experience as exhibition stand contractors in Cologne working on dozens of exhibition stands.
Plan ahead
First, define your goals, your budget, and your target group. Think about what message you want to convey and how you can differentiate yourself from the competition.
The main goal of the project
Of course, the exhibition stand design in Cologne should be based on ideas from the exhibition. However, it needs to be determined how and when this will happen. Before deciding on your exhibition stand’s size, budget, and location, define your exhibition goals.
- Do you plan to promote existing products?
- Are you looking for new customers?
- Cooperation with new suppliers?
- The network on the show?
Refrain from thinking you can do anything. Every visitor to the exhibition has their own narrow expectations. You can only target some, only specific clusters or audiences. If you don’t do this, you will be side-lined by other exhibition stands looking to specialize.
Focus on your target group
Once the objectives of the exhibition have been determined, it is necessary to decide who the target audience is. Consider what kind of people will attend the show and who your stand is for. The exhibition stand design in Cologne should be aimed at these people and consider which of the numerous exhibition offerings attract their attention and how to arouse their interest.
Focus on creating a grand entrance
Elegant and branded entrances to these stands serve you better. For example, Digital touchpoints at the entries ensure more lead generation; Bright lighting increases the attractiveness of the exhibition stand by emphasizing the colors used.
Make your brand stand out
Branding plays a key role in creating a memorable experience, and a bespoke exhibition stand design in Cologne allows you to present your brand effectively. You can make your stand branding stand out: different types of signage options, custom architectural elements, and the use of color.
Make the most of your space
Since stands are often limited in size, it is important to maximize the space allotted.
Use the right colors
Choosing the color and tone of your exhibition stand design in Cologne can make your message stand out and even promote it. Like warm colors such as yellow, red, and orange are attractive but should be used with caution as they can be overwhelming when overused.
Leverage technology
Incorporating technology into your exhibition stand design in Cologne can make it more engaging and interactive.
Consider open-stand design
An open exhibition stand design in Cologne has several advantages. It can have multiple inputs and outputs. Visitors can use the stand according to their preferences. It also makes it easier for staff to handle various visitors without bumping into anyone. Employees and visitors can also practice social distancing. Distribute seating within the exhibit space to increase privacy for everyone in the stand.
Know Your Competitors
Look at their perspective so far and analyze how much you could be different.
Choose the proper support to use the available space
The location of your stand in your space is an essential factor during the show and determines the space you have available to work. Allocated space can be limited, so making the most of the room open with a custom display is essential. Different exhibition stands include modular displays, folding stands, and large traditional structures. An experienced exhibition stand design company in Cologne like Messe Masters can help you select the best exhibition stand design in Cologne according to your needs and budget.
Make the room work
Assigning specific areas to a particular function is helpful to get the most out of your stand, as it allows you to manage the different phases of your business strategy. For example, you can have dispersal rooms for private meetings, storage rooms for storing unnecessary items to keep your stand clean and tidy, and a reception area as visitors’ first point of contact.
Use the element of surprise
If you really want to grab people’s attention, stick something that doesn’t fit in the middle of your showroom. Whatever you do, try to elicit admiration, amusement, and, most importantly, feedback from customers who need to know by encouraging them to come and interact with your business.
Relevant graphics
Powerful graphics give you the power to convey what you want without a word. An exhibition stand design in Cologne with appropriate graphics would look clear and complete. The influence of still images cannot be overstated, as they are so versatile that they can be printed on materials such as canvas, paper, wood, and more. If you want to get creative, you can project animated graphics onto the screen, taking your position to a new level.
Logos and brands
Your company name and logo should be in the foreground. Many businesses choose to have a table runner that includes this information. Placing a link to your website makes it easy for passers-by to see information about your business. Logos and branding should be positioned at eye level and repeated throughout the display. Place a tagline next to the logo that briefly tells the visitor what the company does and how it can help.
Objectives
Each exhibition stand design in Cologne serves as a tool to support the exhibitor’s marketing objectives. Defining the goals is one of the most critical steps in exhibition stand design in Cologne planning. The most common goals are to increase brand awareness, generate leads, attract visitors, and sell and promote products and services.
Don’t give up empty and negative space
Don’t pack your stand with bulky furniture and supplies; keep it clean and welcoming. With this extra space, you can provide convenience for the customer when speaking to your representative. There should also be a negative space in the chart. The general rule for still graphics is to contain 40% white space. This ensures your message is manageable and your brand gets noticed in too many images. Refrain from overloading your stand with extra information.
