VIVANESS Nuremberg 2025

What's New at VIVANESS 2025 Organic Expo

VIVANESS 2025 is a significant international on-site exposition for the organic cosmetics and procurement industry. VIVANESS 2025 will take place from February 11th to 14th at Messe Nurnberg in Nurnberg, Germany. It annually attracts over 50,000 participants, including start-ups, industry professionals, major corporations, and other industry professionals. Initially a subdivision of BIOFACH, VIVANESS became a partner exhibition in 2007 and has since evolved into a leading event for organic products. We have sourced all the information from the official website of VIVANESS, i.e.,

Professionals from more than eleven sectors, including pharmaceuticals, personal care, healthcare, cosmetics, fragrance, retail, tourism, and packaging, are often drawn to VIVANESS and BIOFACH. Participants at the events include association representatives, contract manufacturers, and R&D professionals. 3,738 exhibitors and 47,561 trade attendees attended the 2020 edition, demonstrating the event’s major influence on the industry. nbvc

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Here are a few Highlights of the VIVANESS 2025

The VIVANESS 2025 exhibition allows attendees to overview industry innovations, improvements, trends, etc. You can witness the market developments by examining the latest products and speaking with exhibitors. The exhibition is divided into ten zones for ease. Each space is focused on specific product categories to make procurement easier:

Organic and natural cosmetics
Industry additives and raw materials
Packaging and contract manufacturing
Decorative cosmetics
Special cosmetics/care
Skincare
Body care
Haircare
Fragrances
Chemist articles
Service providers and media

The Special Show Breeze at VIVANESS 2025 runs concurrently with the main exhibition. It offers boutique companies, startups, small manufacturers, and niche marketers a stage on which to demonstrate their imaginative ideas, packaging, concepts, and marketing opportunities. It also features advanced fragrance and personal care trends. Retailers, store owners, hotels, and healthcare professionals are drawn to this sub-event because it promotes networking and idea sharing.

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Country Pavilion Stand

Country Pavilion includes several little exhibition stands where you and the other exhibitors can promote your business.

Let’s Have a Look at the Attendee Profile of VIVANESS 2025

VIVANESS 2025 attracts worldwide professionals. Here are the details:

Convenience, health, cosmetics, and personal care store owners/managers
Retailers and wholesalers
Personal service providers
Healthcare specialists like dentists, physicians, nutritionists, massage therapists, dietitians, dermatologists, and cosmetic surgeons
Packaging specialists such as engineers
Institutions like universities and certification companies
Contract manufacturers
Tourism industry specialists like hoteliers
Sales representatives
Media representatives
Chemists and chemical technicians, chemical engineers
Beauticians, cosmetologists, hairstylists, hairdressers, barbers, color analysts, cosmeticians, nail technicians, and electrologists
R&D specialists
Spa owners/managers
Fragrance evaluators, perfumers, and appraisers
Manufacturers and distributors
Makeup artists

Why Attend VIVANESS Nuremberg 2025?

VIVANESS 2025 offers a compact yet comprehensive schedule designed to help attendees achieve critical business objectives. These include discovering the latest industry challenges, trends, and opportunities. You can network with potential customers and partners that will gain you recognition, and secure essential deals with the industry professionals

One of the key highlights is the VIVANESS 2025 Congress. It is an essential micro-event for professionals in the organic products sector. This congress provides opportunities for gaining knowledge, networking, and forming new business connections. Attendees can participate as speakers or audience members, presenting innovative technologies, products, or research, and influencing the future of the organic sector. The Congress sessions, held in English or German, include workshops, discussions, fishbowl sessions, and informational presentations, each lasting 45 minutes.

Themes of VIVANESS Congress

The Congress is structured around four main themes to facilitate targeted learning:

Markets & Analyses: It features discussions about market trends, insights, forecasts, and post-pandemic business resilience.
Trade & Sales of the Future: This section focuses on new shopping experiences, business models, best practices, and the future of retail.
Consumer Insights & Communication: It covers Marketing 2.0, customer loyalty programs, target groups, sustainability goals, certification, new processes, and more.
Packaging and Innovative Value Creation: Explores innovations, R&D topics, reusing, recycling, reducing materials, logistics, and new technologies and ingredients.

VIVANESS 2025 is expected to be a trendsetting exhibition for the organic products industry. It offers unrivalled chances for company development, education, and networking in a constantly changing field. To exhibit at VIVANESS 2025, get in touch with us. Messe Masters is a leading exhibition stand contractor and builder in Nuremberg, offering affordable and attractive exhibition stands. Get in touch with us for a free quote. Hire Messe Masters and let our professionals handle the rest.